A lesson in consumer-based policy.
Private companies should work towards improving their customer service in order to achieve the greatest market penetration that they can. Companies that treat their customers the way they would like to be treated make more money.
There are exceptions: Richard Branson does not focus his company’s policy on customers because he knows that happy employees work harder for their customer naturally. Virgin has, because of this and Branson’s nouce, diversified more successfully than most other companies.
But in the banking sector, First Direct is famous for answering the telephone the instant it rings and ten times out of ten, being polite and sorting out problems immediately. Citibank and Halifax, meanwhile, are known for not managing to deal with their customers effectively.
As a blogger and someone who is read and appears reasonably high in search engines, I feel it is my duty when I am the victim of appalling customer service to report this to you, the great consuming public. I don’t do this when I have an unusual experience or when I have been upset by an individual member of staff, I do this when all contact with a company at all levels and without fail, are painful and in need of managerial attention.
In this respect I would gladly offer The Softback Preview (TSP) some free advice: Focus on customer service.
The following is an e-mail that I have sent off to BCA’s Chief Executive, BCA’s Press Officer and TSP’s customer services:
CC: I have published this e-mail to my blog for public consumption www.gavpolitics.co.uk/blog/
Dear Tanmaya
You should really keep a record of communication.
I have a parcel that you are (at separate responses):
1) Collecting (at your expense)
2) Sending me pre-paid labels to return
3) Not collecting, I should have declined the offer in time.It would make sense if your staff were consistent in dealing with me.
Some background: I e-mailed before the book was posted asking that it not be sent to me. I received a confirmation in reply saying that it would not be sent (Anshul Maithani on 1 October 2005). I then asked you to collect it [1] and you agreed (Akhil Sharma on 19 October 2005).
I then said I was moving home to chivvy you along - you said you’d send out pre-paid labels [2] (Pranav Apte on 14 November 2005).
I then complained (again) that neither of the promises had come true and Lorraine DSouza said that I should have cancelled it in time [3].
I’m hoping now that you can get yourselves organised and correct this before the threatening letters start being sent by your over-zealous billing department. And while you’re there, please cancel my membership.
You can contact me to rejoin when you’ve sorted out the administrative nightmare that is TSP (and sister companies).
Yours sincerely
As always I will report any responses on this blog.












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