The Conservatives are gaining ground and are, indeed, leading Labour according to a recent Guardian poll, because of their excellent communication of key facts and tempering of the language used so that it doesn’t sound nasty but effectively conveys what is right about the Right.

So I am pleased to pass on this golden nugget of logic from Cameron’s leading team member:

We need to increase the supply of new housing – and that means increasing the supply of land available for development. Labour Ministers say the same thing.

“But their approach is almost tailor-made to ensure that it does not happen, because it sets out to antagonize local communities instead of working with them.

“The whole process starts with huge regional housing targets announced by Ministers. These targets are then handed down to unelected, unaccountable and unwanted regional assemblies and regional housing boards to impose on local authorities.

“I propose a totally different approach. Instead of working against local communities, let us work with them. Instead of trying unsuccessfully to use sticks, let us use carrots.

“In urban areas we need to show how new housing does not just mean yuppie flats in the city centre, but can also provide the key to much needed regeneration to our neglected suburbs.

Of course.