In FPTP you have little choice about your vote. It either counts and goes towards Labour/Libdem/Conservative or it doesn’t count and goes towards UKIP/Green/EDP etc.

Now in those three that count if you’re right wing at all you have to vote Conservative. If Cameron upsets us right-wingers slightly with his apparently ’soft’ agenda then he’s not really risking our votes — they’re in the bag. But he does risk picking up right wing Labour and LibDem types.

Even better, though, I don’t think he’s saying anything wrong. If you read exactly what he says rather than the headlines he intends the BBC/Guardian/Mirror to report you’ll see that most of his so-called soft policies are good old fashioned libertarian (as libertarian, sadly, as the party goes) Tory policies wrapped in a sugar coating.