Some people (paranoid people) are worried about the intelligence of Tesco’s clubcard system and its ability to know a lot about you. And, to be fair, it could know a lot about you. But you have a choice so I don’t really care that much, frankly.

I felt I had to say that, though, before I mocked the system that issues vouchers. To the best of my recollection I have never bought anything from Tesco that contains gluten; not on someone else’s behalf and certainly not for myself.

So it should come as little surprise that I received an ‘Extra Points’ voucher with my latest ClubCard statement for the Free From range. But I did find it amusing that right above that voucher, is another. For Weetabix.

You’re worried about Tesco’s data gathering? I’m not worried on that form!